‘Esther Project’ – US Groups Demand Influencers Paid by Israel Register as Foreign Agents

Seeking to win social media, Israel is spending millions of dollars to secure support from TikTok and other influencers, reports reveal. (Design: Palestine Chronicle)

By Palestine Chronicle Staff  

“Despite their legal obligation to register as agents of a foreign principal, none of these Influencers have filed the required registration statements with the Department of Justice.”

Two US organizations have lodged a formal complaint with the Department of Justice regarding “apparent violations” by a group of American social media influencers who appear to be operating as unregistered agents of the Government of Israel.”

The online magazine, Responsible Statecraft (RS), reported on Thursday that it revealed in September that the Israeli government is paying “a cohort of  14-18” influencers an estimated $7,000 per post through a firm called Bridges Partners.

“The filing, disclosed under the Foreign Agents Registration Act, indicated that Israel began paying these influencers in June as part of a campaign called the ‘Esther Project,”’ which runs from June through November 2025, RS reported.

“Yet, despite this cohort posting on social media for the past five months, not a single influencer working for Israel appears to have publicly acknowledged their work for Israel,” the report added.

Required by Law

On Wednesday, the think tank Quincy Institute (the parent organization of RS) and consumer advocacy group Public Citizen sent a joint letter to the Justice Department requesting it to compel Bridges Partners “publicly disclose the names, addresses, and contracts of the influencers paid to perform services on behalf of the Israeli Ministry of Foreign Affairs.” RS noted that all registered foreign agents are required to do so by law.

“Bridge Partners, a Delaware-based LLC, is compensating these individuals as part of a $900,000 contract on behalf of Israel’s Ministry of Foreign Affairs to create content as described in Bridges Partners’ Exhibit A B form and Registration Statement filed with the Foreign Agents Registration Act,” the letter stated.

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It added:

“Despite their legal obligation to register as agents of a foreign principal, none of these Influencers have filed the required registration statements with the Department of Justice. Currently, only the co-owner of Bridges Partners, Uri Steinberg, is listed as a foreign agent on the contract.”

The letter emphasized that the influencers qualify as “agents of a foreign principal” under 22 U.S.C. § 611(c)(1) because they act at the direction and with compensation from the Government of Israel (through Bridges Partners LLC and Havas Media Group Germany).

In addition, they “engage in political activities within the United States by creating and disseminating content designed to influence American public opinion regarding Israel and its policies.”

‘Agent of Foreign Principal’

The organizations emphasized that by failing to register with FARA within ten days of becoming agents of a foreign principal, the influencers “have violated 22 U.S.C. § 612(a), which requires that ‘[n]o person shall act as an agent of a foreign principal unless he has filed with the Attorney General a true and complete registration statement.’”

They noted that the “failure” of Bridges Partners LLC to disclose the names and identities of these influencers “further compounds this violation and impedes our ability to identify them with certainty.”

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The letter stressed that the Israeli government “has a stated interest in promoting its image among the American public through U.S. content creators.”

It cited a September 26, 2025 meeting at the Israeli Consulate in New York, when Israeli Prime Minister Benjamin Netanyahu “discussed the importance of securing public support for Israel in the United States.”

In light of these facts, the organizations said, they “respectfully ask that the Department of Justice require Bridges Partners LLC to amend its FARA filings to publicly disclose the complete names, addresses, and contracts of all influencers paid to perform services on behalf of the Israeli Ministry of Foreign Affairs.”

Other Contracts

According to RS, there may be other influencers “on separate contracts being paid by Israel.”

It noted that a firm called Genesis 21 Consulting was hired by the Israeli government in August for “Strategic communications support, content creation, and influencer outreach aimed at improving Israel’s public image.”

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RS further cited “a filing disclosed by another firm working for Israel called Show Faith by Works, which indicated the company would ‘identify Social Media influencers to hire in exchange for favorable coverage’ as part of a $3.2 million contract to influence evangelical Christians.”

The magazine reported that, according to Haaretz, the Israeli Ministry of Foreign Affairs had denied the reports, saying “Claims regarding an agreement between the State of Israel and the company Show Faith concerning geofencing and payments to influencers are false.”

(The Palestine Chronicle

1 Comment

  1. NAME and SHAME EVERY pro-israeli ” influencer ” = Propaganda Mouthpiece!!! Ask EACH of them : ” HOW MUCH did… you SELL your Soul for??… HOW MUCH does a Soul cost these days??!! “

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