By Iqbal Jassat
Last week, Boycott, Divestment, Sanctions against Israel in South Africa (BDS-SA) announced it would fight a proposed offer by Central Bottling Company, the Israeli bottler of Coca Cola, to buy Clover, a South African dairy company.
What makes this potential deal different to others – after all, foreign direct investment (FDI) into South Africa’s economy is a popular mantra sung by President Matamela Cyril Ramaphosa.
Brimstone second-guesses Clover deal following BDS outcry https://t.co/90ZHrLwJPm
— Tekening Int. (@Tekening_int) February 7, 2019
Why have Palestinian Solidarity Movements taken umbrage and expressed dismay at the takeover?
Groups like Media Review Network (MRN) and the South African arm of Palestinian-led global Boycott, Divestment and Sanctions movement, BDS-SA have weighed in on Clover’s likely sellout.
The MRN kicked off a public awareness campaign by addressing an open letter of protest to Clover and its shareholders.
BDS-SA issued a statement warning that unless the deal is canceled, it would “actively initiate, support and/or join the call for direct action and a militant but peaceful campaign.”
It added that the campaign will include protests and disruptions against Clover and a boycott of all its products.
— @COSATU Today (@_cosatu) February 11, 2019
At the time of writing, I’ve learned from reliable sources that food and allied worker’s unions within COSATU are flexing their muscles to prevent the deal from proceeding.
What is it about?
And why would leading academic and political analyst Steven Friedman claim that if the sale goes through, “it will create the ground for something I have been advocating for quite a while – a concerted consumer boycott.”
“This is ideal – it is very easy for people to show solidarity by buying their dairy products from another supplier and so this could become a very popular boycott campaign. Obviously, it is better to stop it happening but all is not lost if that fails.”
In a matter of hours following MRN’s missive, a huge uproar over revelations that Brimstone, a South African BEE investment company listed on the JSE, was an integral part of the Tel Aviv-based CBC consortium erupted on social media.
Overnight, either in an attempt to stem the tide of anger against it being in bed with an Israeli company or to earnestly seek an exit strategy, Brimstone issued a statement. It declared its intention to immediately review its participation in the proposed purchase having taken note of widespread outrage.
watch https://t.co/GA5ShHlxca #Business #News >> Palestine solidarity organisation BDS South Africa said it had a "positive and productive meeting" with Israeli company Brimstone over its proposed multi-billion rand buy out of Clover..
— SoCal Television (@SoCalTelevision) February 7, 2019
Unfortunately for Brimstone, it’s review decision did not quell public outrage. Instead, CEO Mustaq Brey and fellow directors have been taking nasty poundings on social media. Angry questions about how a progressive BEE firm could betray social justice issues abound.
A fundamental issue facing Brimstone is the demand about why it’s due diligence did not include scrutiny of CBC’s role within Israel’s apartheid regime. In other words, besides the so-called expertise CBC may possess in hitech, the financial strength and reach across the world, what matters is that it benefited and continues to do so by profiting from Israel’s Occupation of Palestine.
If the core of South Africa’s foreign policy is guided by a commitment to human rights, international conventions and abhorrence of apartheid racism, why have Clover and Brimstone turned a blind eye to these considerations?
Rudimentary research on CBC reveals it to be complicit in Israel’s settlement enterprise. According to “Who Profits”, CBC holds a regional distribution center in the Atarot settlement. As the owner of Tara (Milko Industries), a subsidiary, Meshek Zuriel Dairy (81%) holds a dairy farm in the settlement of Shadmot Mehola in the Jordan Valley.
Owned by the heirs of Moshe Wertheim whose association with the dispossession of Palestine goes back to the period of ethnic cleansing of the indigenous population when he fought in the Palmach terror-militia.
Patrick Tyler in his book “Fortress Israel”, provides insight into the operations of the Palmach and its role alongside other Zionist terror-units in seizing 78 percent of Palestine as it existed in 1947. An intriguing “inside story of the military elite who run the country and why they can’t make peace,” proclaims the blurb on the cover.
Wertheim, who died in 2016 at the age of 86 was also a Mossad agent. He formed the CBC in 1967 when Israel occupied the remaining 22 percent of Palestine in the West Bank and the Gaza Strip in addition to Syria’s Golan Heights.
Apart from controlling the beverage and alcohol market, his empire also included a majority stake in Channel 2’s Keshet franchise and in Israel’s fourth-largest bank, Mizrahi Tefahot Bank.
Given his role in Israel’s military, intelligence and economy – all at the expense of Palestinian freedom, it is no wonder that war criminal Netanyahu eulogized Wertheim as the “salt of the earth” with whom he had “a special, warm relationship”.
— Achmat (@achmatpandy) February 10, 2019
CBC being thus associated with Wertheim’s Palmach and Mossad legacy should be shunned by Clover’s shareholders and companies like Brimstone, whose due diligence clearly lacks compliance with its “values-driven identity”.
Given the scandal Brimstone finds itself in being in bed with an Israeli conglomerate that built its fortunes trading in alcohol, one wonders how its executive chairman Fred Robinson will reconcile the CBC deal with his long-held views:
“It has not always been just about profit, but also a belief that we have to contribute to the betterment of society while doing business. That has been important to us and I think for a long time people didn’t recognize that. You know we aren’t invested in gambling or liquor, and people have asked why, and Mustaq shares my view that we want to invest for good.”
Seven decades later, Palestinians are still reeling from the Nakba (catastrophe) visited upon them by terror outfits Palmach. They remain Occupied and under military siege. None of their sufferings can be exploited as a “good investment”, nor can Brimstone’s partnership with CBC be to the “betterment of (Palestinian) society”.
The Clover sellout to Apartheid Israel’s CBC can thus not be condoned. The sooner its shareholders make a firm decision to turn down the buyout, the better for South Africa’s integrity as a country whose economy has a moral price.
– Iqbal Jassat is an Executive Member of the South Africa-based Media Review Network. He contributed this article to PalestineChronicle.com. Visit: www.mediareviewnet.com