By John Pilger
The BBC’s American television soap Mad Men offers a rare glimpse of the power of corporate advertising. The promotion of smoking half a century ago by the “smart” people of Madison Avenue, who knew the truth, led to countless deaths. Advertising and its twin, public relations, became a way of deceiving dreamt up by those who had read Freud and applied mass psychology to anything from cigarettes to politics. Just as Marlboro Man was virility itself, so politicians could be branded, packaged and sold.
It is more than 100 days since Barack Obama was elected president of the United States. The “Obama brand” has been named “Advertising Age’s marketer of the year for 2008”, easily beating Apple computers. David Fenton of MoveOn.org describes Obama’s election campaign as “an institutionalized mass-level automated technological community organizing that has never existed before and is a very, very powerful force”. Deploying the internet and a slogan plagiarized from the Latino union organizer César Ch