Show Faith by Works will target churchgoers “with pro-Israel ads ‘geofencing’ major churches, hiring celebrity spokespeople, and visiting churches and colleges with a mobile trailer called the ‘10/7 Experience’.”
A newly formed company called Show Faith by Works is targeting Christian churches in the US in a $3.2 million campaign on behalf of the Israeli government to increase “positive associations” with Tel Aviv, according to a report.
The campaign, to be carried out in December, lists potential “Christian Celebrity Spokespeople” and aims to increase “positive associations with the Nation of Israel, while linking the Palestinian population with extremist factors,” Responsible Statescraft reported on Tuesday.
NEW @nick_clevelands : $3.2M ‘Show Faith by Works’ will target churchgoers with pro-Israel ads “geofencing” major churches, hiring celebrity spox, and visiting churches and colleges with a mobile trailer called the “10/7 Experience” on behalf PM Netanyahu. pic.twitter.com/2G2xF3jgbF
— Responsible Statecraft (@RStatecraft) October 7, 2025
Show Faith by Works will target churchgoers “with pro-Israel ads ‘geofencing’ major churches, hiring celebrity spokespeople, and visiting churches and colleges with a mobile trailer called the ‘10/7 Experience’,” the report stated.
‘Pro-Israel Messaging’
Actors Jon Voight and Chris Pratt, former NFL player Tim Tebow, as well as several megachurch pastors, have been identified as potential celebrity spokespeople for the campaign.
The report cited a document of the proposed plan, which indicates that these celebrities would be expected to “deliver pro-israel (sic) Messaging.”
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However, none of the celebrities mentioned in the document had been contacted yet, according to Chad Schnitger, who leads the contract for the campaign, the report noted.
“This was an early planning document with a variety of options that were discussed but nothing set in stone,” he said.
The campaign’s goal is to reach around 3.8 million churchgoers in what it promised to be the “Largest Geofencing and targeted Christian Digital Campaign ever,” the paper noted. Geofencing, it explained, uses “location-based marketing to send notifications and advertisements.”
’10/7 Experience’ Mobile Trailer
Included in the campaign proposal is a “10/7 Experience” mobile trailer, the report added, that will focus on the events of October 7, 2023, “with updated information, pro-Israel media” as well as footage of the Israeli army “explaining bad guys in hostile territory with civilians.”
Eran Shayovich, Chief of Staff at the Ministry of Foreign Affairs of Israel, is overseeing the company’s work.
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He spearheads another campaign called “project 545” which focuses on Israel’s strategic communication and public diplomacy efforts, the report stated.
Shayovich “is also the point of contact for Brad Parscale, Trump’s former campaign manager, who is leading efforts to deploy new websites and digital content to train ChatGPT on behalf of Israel. “
The company’s internal documents outline two sets of messages, one labeled “Pro-Israel” and another labeled “Anti-Palestinian State.” Among the talking points are claims that “Palestinian and Iranian goals are not land-focused, but genocidal,” and that “Palestinians elect Hamas’s leadership.”
Social Media Influencers
The proposal also offered to sponsor “Pro-Israel messages on Christian Social Media influencers followed by young Christians,” to “counter current Pro-Palestinian propaganda with response videos.”
This is similar to Bridges Partners, a firm that Israel hired last week “to coordinate a cohort of 14-18 social media influencers distributing content on behalf of Israel in exchange for around $7,000 per post,” the report stated.
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Schnitger, who earns $150,000 for the six-month contract, told the publication, “We think it’s very important that the Christian church is educated about these issues. Everything we do is vetted through teams of Christian pastors.”
He reportedly said changes have been made to the initial pitch presented to the Israeli Ministry of Foreign Affairs.
(The Palestine Chronicle)
Idiots. Most of them don’t even realize that at least 65% of Israeli Jews are secular, Atheist. And they killed some guy from Palestine named Jesus 😉
All religists are delusional. The only people who have killed more children than the Jews are the Christians. Satan looks like a choir boy next to them!
I think you should double check your facts jack. Religion killed thousands while science killed tens of millions. Whether it was the Nazi genocide trying to purify their race through the “scientific” theory of Eugenics over 7-8 years, or the Americans killing hundreds of thousands in 48 hours by dropping the first two atom bombs, or the Japanese killing thousands through germ warfare. Religion doesn’t hold a candle to the death and devistation caused by science.
vetted through teams of Christian pastors — $7000 for a sermon! Sell your soul to the devil! Or “Israel”. What’s the difference? Geo-fencing and portable hasbarist mobile trailer! Enter the trailer, lock the door, and Sell! Sell! Sell! For your soul. What can go wrong?